The Bring Me ! attribute brag more than six million followers across social media , a content library with thousands of travel videos , and a story of advertising partnership with major brands
( LOS ANGELES)–July 23 , 2024 - -LOST iN , the premier media brand built to inspire the next contemporaries of travel partizan , today announce the acquisition of BuzzFeed ’s make for Me ! , among the first and big travel and experience publishing firm on the cyberspace . This strategic learning will significantly bolster LOST iN ’s content library and extend its reach to billion of travelers worldwide .
fall back iN found last month with a mission to build a vibrant community of interests of like - minded traveler . Founded by Jonathan Skogmo , Mike Skogmo , and Anton Reut , the windy leaders behind Jukin Media , LOST iN aims to exalt traveler to embark on more fulfilling and enrich journeying . The learning of Bring Me ! align seamlessly with this deputation , enriching recede iN with a riches of high - caliber , aspirational and educational traveling depicted object and a vast global hearing . The acquisition is part of lose iN ’s dynamic approach to supply unmatched value and engagement to its audiences , while foster new and enduring connections for stigma within the industry .
" This acquisition helps speed our ontogeny and couch us in a position to instantly reach millions of locomotion partizan , ” says Jonathan Skogmo , chief executive officer and conscientious objector - founder of Lost iN. " BuzzFeed has a marvellous track record of build digital properties that connect with millennial and Gen Z consultation , and Bring Me ! is no exclusion . We see a unique opportunity to bring up this content across platform and take the unequalled editorial lens that the lose iN guidebooks have naturalize since 2014 to digital audiences through engaging social - first telecasting content . ”
make for Me ! has made an indelible mark in the travelling medium blank , amassing over 3 billion video view and an norm of 4 million view per video . With a growing reach in 189 countries , Bring Me ! has become synonymous with captivating travel experiences and inspiring travel partizan worldwide . convey Me ! has made significant inroads with the advertiser community ( both for autochthonous travel brands and non - endemic firebrand ) , having make and distributed frequent content for trade name likeAlaska Airlines , Hilton , Hyundai , andVisit Florida .
The skill includes the regional Bring Me ! Australia , wreak Me ! en Español , and Bring Me ! em Portugues brand that will help LOST iN further establish its global footprint .
“ We ’re look to acquire traveling assets to desegregate under the LOST iN standard , and this deal with BuzzFeed for Bring Me ! represents the next whole step in our plan to assemble a multi - faceted media caller that inspires traveler throughout the world , ” impart Jonathan Skogmo .
Sklar Kirsh ( Los Angeles ) served as effectual advisor to lose iN , and Rob Levy of Digital Media Capital Advisors process as financial advisor to miss iN , in connection with the transaction . Nick Wang , SVP , Business Development , Partnerships & International brokered the dealing on behalf of BuzzFeed .
About LOST iN
We consider that the transformational power of travel is unlocked when you swallow up yourself in a new place , or in other words , when you get drop off in it . But in today ’s spiritualist surroundings , where travelers are exposed to influencer content in their feeds , user review and star ratings in their search results , and bequest magazine brands on their coffee table , it ’s hard to know where to start . At LOST iN , we ’re here to help . LOST iN is a new media company dedicated to providing inspiration to travelers through extraordinary storytelling . Online and in the real domain , through telecasting , audio , column , and curated experience , we ’re building a vibrant biotic community of same - minded travelers who seek undecomposed , more action travel experiences . Learn more athttp://www.lostin.com .
About BuzzFeed , Inc.
BuzzFeed , Inc. is home base to the best of the internet . Across food , news , popping cultureand commerce , our brand drive conversation and exalt what audience watch , read , grease one’s palms , and obsess over next . bear on the internet in 2006 , BuzzFeed , Inc. is attached to make it better : provide trust , quality , sword - dependable news and entertainment to hundreds of gazillion of citizenry ; making subject on the internet more inclusive , empathic , and originative ; and inspire our consultation to live well lives .
middleman
BuzzFeed
