arouse up and smell the free breakfast , folks !

IKEA’s bringing us the ultimate excuse to stay cosy this winter with a brand-new event that’s about to become your new fave —IKEA PJ Day.

To celebrate the kick-off of their year-long focus on sleep, IKEA’s inviting everyone to roll out of bed (literally) and head to their nearest store for a day dedicated to all things cosy.

As if a free brekkie wasn’t enough, IKEA is also dishing out some exclusive swag. They’ve designed limited-edition veggie ball pyjamas that are so cute you’ll wish you could wear them 24/7.

We all know how important sleep is, but it’s easier said than done. Despite knowing how crucial sleep is, many of us still aren’t catching those quality zzz’s. That’s why IKEA’s dedicating the entire year to helping Aussies get the rest they deserve.

On PJ Day, you can score some major savings on sleep essentials, whether you’re in-store or shopping online. With offers like $25 off when you spend $250 and $50 off when you spend $500 on selected sleep products, you can finally upgrade your sleep setup without breaking the bank.

IKEA PJ Day is all about celebrating the joy of sleep and making it easier (and more fun) for everyone to get their best rest yet. So whether you’re planning to visit your local IKEA store or shop from the comfort of your bed, don’t miss out on the chance to join the ultimate PJ party.

Man in playful pajama set dramatically falling onto a white bed in a showroom, showcasing pillows and mattresses behind him with promotional signs

Man in fruit-themed pajamas has dinner with person in bear costume at a kitchen table

Man dressed in a shirt with a meatball pattern enjoying food in bed with modern decor in the background

Man in IKEA shirt holding pillows stands with person in teddy bear costume wearing striped shirt with heart, in front of IKEA store

Man in a kitchen wearing a fruit-themed shirt, smiling while having breakfast with pancakes and bacon. Kitchen has a tiled backsplash and various cooking utensils