You ’re just too proficient to be true , ca n’t take my Hokas off you .
Chasing endorphins has become one of the world’s biggest fitness trends in 2024. By that we mean, lacing up yourthick soled shoesand strapping onyour utility vestfor kilometres on kilometres of ~running~.
But the unspoken catch is, you need to share every moment of your running journey. Whether it’s putting up a screenshot of your kilometre splits on your Instagram stories or tracking the whole thing on Strava to post after your run, the activity is incomplete without a social share.
It’s the newest avenue to social clout and the hunger for a Strava Kudos has unearthed a new side hustle.
The sought after Kudos on action tracking and share app Strava is how champion on the platform celebrate and preen each other ’s achievements .
Strava “Mules” or ‘Surrogates’ have emerged to help runners obtain the recognition without actually doing the activity. Instead, a ‘“Mule” will be sent out with a paying customer’s Strava account logged into their phone and paid to run in their place.
The customer gets the result they wanted — to share with their friends on Strava — and the ' Surrogate ' is paid for their time . Entrepreneurship !
Aftera report was released by Runner’s Worldearlier this month detailing the lucrative side job,running TikToker Veljkomade a video describing how he conducted business as a “Strava Mule” for the past year.
Viewers were quick to call into question whether his confession was actually real . irrespective , his video has amassed over 500 thousand views and is sparking conversation about the acclivity of Strava clout chasers . Will we see the public expansion of the Strava ' Surrogate ' life-style from South East Asia to America ?
It ’s meter to be honest with you and tell you that I have been a Strava mule / surrogate for over a twelvemonth now . I visualise I necessitate to come neat eventually.#strava#runtok#runningcommunity#runninghumor
Satirical or not — commenters on his video posted to TikTok and Instagram, were also interested to find out how they could build clientele as a Strava “Mule”.
Am I the only one on this side of tik tok because someone needs to explain what a ‘ strava mule ’ is and why in tye world someone would require / do that?#runningdiaries#strava
But the comment that really takes this cake is this:
The lesson we can all learn from this is to trust no one…not even your Strava friends.
It might not even be them hitting those epic PBs .
Would you hire a Strava “Mule”? Or do you think one of your mutuals is using one?
